Ideas Magazine

The IE Alumni magazine, Ideas is out!
With a SPOTLIGHT ON: SMART CITIES
Ricard Frigola, professor at the IE School of Architecture and Design, provides a general introduction to the central theme of this issue, smart cities, which is then developed by experts on the subject. We talk about the sustainability of smart cities, the role of citizens, the report from the Center for Innovation in the Public Sector of PwC and IE Business School, the model for lean cities, and the challenges faced by this new urban mindset.

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The multimedia case of the month

Fabric Softeners – Increasing revenue through category development

In this edition it is our pleasure to present an interactive single-player simulation for the area of Marketing. Fabric Softeners – Increasing revenue through category development, positions the student as a consultant working on a project for a consumer goods giant. The client has a limited budget and needs to know in which countries they should focus their attention for the launch of a new fabric softener product.

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