Emilio de Velasco is an Associate Professor from Marketing area. He has participated as Co-Director of the “European Pricing Survey 2009” led by IE Business School and Simom Kucher & Partners. This study  had  a great impact in the Spanish media and especially in Germany. Enjoy this study and the interview of this professor in the document is attached below.

Interwiev in the newspaper “Heraldo de Aragón”

European Pricing Survey 2009 IE Business School and Simon Kucher & Partner .