How and when did you get to IE?
In 2004, through Professor Juan Luis Martínez
What sport do you practice?
What is your favorite book?
The Iliad by Homer and David Ogilvy’s “Ogilvy on Advertising”
Where were you born?
What is your favorite dish?
Anything with chocolate
A memorable moment:
The births of my four children
What does it mean for you to be a good professor?
To care about your students
How do you keep up-to-date?
Reading a lot and staying in touch with the corporate world
What is your secret for your classes or presentations?
Combining theory and practice
A ritual before teaching:
I take two pen-drives and ensure I have them with me before leaving for class
A story in the classroom:
The day the blackboard fell to the ground…
What is your favorite quote or motto of life?
When one door closes, another one opens, but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us
What has been your worst experience in the classroom?
None until now. I knock on wood!