Name:

Bruce  Busta

Academic Area:

Accounting Finance & Management Control

How and when did you get to IE?

I started at IE in 2002.  My family and I were living in Madrid at the time so my sons could become fluent in Spanish and IE asked me to teach in the International Executive MBA program.

What sport do you practice?

As most people know I am a passionate Nordic Skier (not downhill skier, but cross-county skiing).  This winter, my entire family and 3,300 other crazy people will participate in a ski tour on frozen Lake Superior.  The event is held at night, the course is lighted with ice luminaries; it is beautiful and the food and drink at the finish are great.

What is your favorite book?

I like to read travel books, so there are many.  But here are two:

“The Long Walk” by Slavomir Rawicz.  This Polish prisoner of war escapes from the Siberian Gulag and walks 6,500 km to India.  Along the way, he and his compatriots see the Abominable Snowman – Yeti.

“Kon-Tiki” by Thor Heyerdahl.  A classic that is filled with true adventure.

Where were you born?

Not as bad as it sounds:  Devil’s Lake, North Dakota

What is your favorite dish?

Sopa Marisco

A memorable moment:
Teaching my sons to ride a bike.  The joy on their faces the moment they “got it” is unforgettable.

What does it mean for you to be a good professor?

Helping a student to have confidence in themselves, and to take away the fear and mystery of accounting.

How do you keep up-to-date?

Reading journals and attending seminars.

What is your secret for your classes or presentations?

Be humble.  If you teach from a humble perspective, rather than that of an expert, you are more effective.

A ritual before teaching:

Play music as the students are entering the classroom.

A story in the classroom:

A couple of times on the first day of class after introducing myself and the name of the course I have had students get up and leave.  I am never sure if they don’t like the professor or are in the wrong class.

What is your favorite quote or motto of life?

Never argue with a fool, people watching may not be able to tell the difference.

What has been your worst experience in the classroom?

When I was teaching as a graduate student I had back surgery, so the last four weeks of the class were taught by four different instructors.  It was really hard for the students to deal with all of the changes.