C. Todd Lombardo
How and when did you get to IE?
I arrived as a student in April 2009. I became a professor after offering a presentation workshop to the executive MBA class in December of that year. The feedback from that workshop was quite good and within a month or so Cuqui Cabanas contacted me to discuss how to turn this workshop into a full-fledged elective. The class is very popular among the IMBA program being over-bid for almost every elective period. I’ve since proposed a second elective called “Business Model Design and Innovation,” which will be co-taught with Humberto Matas, the founder of DNX-Designit, a Madrid Design and Innovation Consultancy. We’ll teach skills of ethnography, creativity and a process of innovation as it relates to a business model.
What sport do you practice?
I am an avid cyclist.
What is your favorite book?
All of them.
Where were you born?
In a small city near Boston called Lowell. It was where the recent movie “The Fighter” was filmed. It was a tough town to grow up in!
What is your favorite dish?
I am a foodie, so it is difficult to pick just one.
A memorable moment:
TEDxMadrid in October 2009 at The HUB-Madrid. What an experience!
What does it mean for you to be a good professor?
When you see the lightbulb go off in the student’s head. They become inspired and motivated because you see they have learned something and now understand how to apply it.
How do you keep up-to-date?
I read books, blogs and Twitter. I attend conferences and connect with other professors and authors. I also ask for feedback from both peers and students so I am constantly improving.
What is your secret for your classes or presentations?
If I told you it would no longer be a secret now, would it?
A ritual before teaching:
Rehearse more than once. Out loud.
What is your favorite quote or motto of life?
Work hard. Play harder.
What has been your worst experience in the classroom?
Sometime when you have Plan A and B and C prepared, yet none of those work! I’ve learned to improvise Plan D: a pen and a whiteboard.