Ideas Magazine

The IE Alumni magazine, Ideas is out!
With a SPOTLIGHT ON: SMART CITIES
Ricard Frigola, professor at the IE School of Architecture and Design, provides a general introduction to the central theme of this issue, smart cities, which is then developed by experts on the subject. We talk about the sustainability of smart cities, the role of citizens, the report from the Center for Innovation in the Public Sector of PwC and IE Business School, the model for lean cities, and the challenges faced by this new urban mindset.

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Graduation Ceremonies

Dear colleagues:

As attached, please, find invitations for the three graduation ceremonies that will be held on December 18th. The Graduations venue will be the Auditorio Norte de IFEMA (morning and afternoon). We would like count on your attendance, as this is particularly appealing for your students. Please, make your best to attend the graduation ceremonies of the programs in which you have participated.

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Relationship between Marketing and Operations Departments

How should the relationship between Marketing and Operations areas be built in a company? You can watch this video where Associate Professors of the IE Business School Ana Rumschisky (Marketing Area) and Felipe Amado Quintana (Operations Area) analyze several topics to coordinate, such as: pricing, forecasting, new product development and campaigns.

[youtube]http://youtu.be/O-3-QxEVswY[/youtube]