The multimedia case of the month

Fabric Softeners – Increasing revenue through category development

In this edition it is our pleasure to present an interactive single-player simulation for the area of Marketing. Fabric Softeners – Increasing revenue through category development, positions the student as a consultant working on a project for a consumer goods giant. The client has a limited budget and needs to know in which countries they should focus their attention for the launch of a new fabric softener product.

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NEW PROGRAM FOR FACULTY: LEADERSHIP IN BLENDED EDUCATION

The Leadership in Blended Education program prepares faculty to teach and improve blended courses using the practical experience developed at IE Business School, a pioneer in crafting and using successfully the blended model. “Blended education is expanding and enriching the possibilities of having a significant impact in the life of our students.” Luis Solis Ph.D.…

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