Date: Monday, October 18, 2010.

Time: 19:00

Location: IE Business School, Aula Magna, Maria de Molina 11. Madrid.

Author: Felix Cuesta, Professor of Marketing at IE Business School and Management consultant.

The event is presented: Santiago Iñiguez, Dean of IE Business School and Rector of IE University. The book will feature: Julio Lage, former General Director of la Caixa. The present edition: Sergio Bulat, Business Editor Activa.

Urano contenido says:  “Illusion Builder is a book that encourages people to understand that good work creates illusion, entering a virtuous circle in which the better it does the job best results and get more illusion. … “