Michael Hess

Academic Area:

Marketing, Sport Marketing

How and when did you get to IE?

In 2006 I was asked to design the curriculum for the Master in Sport Management Online. Since then I’ve been teaching Sport Marketing within the Masters. I’ve also taught Marketing Management in the IXMBA program.

What sport do you practice?


What is your favorite book?

Enjoy Robert Ludlum’s books, e.g., The Jason Bourne series

Where were you born?

Cincinatti, Ohio, USA

What is your favorite dish?

Chipirones a la plancha when I visit Asturias.

A memorable moment:

Teaching a course in Spanish for the first time.

What does it mean for you to be a good professor?

When students come back a few years after graduating and don’t ask for letters of reference, but rather for advice on major career decisions.

How do you keep up-to-date?

Spanish and International press.

What is your secret for your classes or presentations?

Create a classroom culture in which the students realize they are expected to actively participate, and always come prepared with questions that challenge and intrigue the best students in order to create passionate debates.

A ritual before teaching:

Don’t have one.

A story in the classroom:

Three students had to make their final group presentation in their final class before graduating. To add some spice to their presentation they decided to dress up – one cow, one superhero, and one duck. They were good students and made a good presentation but had trouble controlling laughter at times as did the rest of the class. I certainly couldn’t criticize them as I did encourage creativity in the presentations.

What is your favorite quote or motto of life?

“Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson

What has been your worst experience in the classroom?

I lost my front teeth in an accident as a child. A few years ago I was having some work done on the teeth (false of course) which were cemented in temporarily and the teeth began falling out about half way through the lecture. I couldn’t continue and had to explain to the class what was happening, and of course we all had a good laugh – but I had to cover my mouth to keep my teeth from falling out completely. My students didn’t let me forget that day the rest of the semester.