Ana María Goy Yamamoto

Academic Area:

East Asian Studies – Japan. – CC. Economics and Business Administration – Marketing, consumer behavior.

How and when did you get to IE?

First in the summer of 2007 giving a lecture at a summer course at the  IE  University and then in January 2008 inside the WAS cycle (World Awareness Seminar), taught in a number of masters.

What sport do you practice?

Golf still at a absolute beginner and pilates. Previously I did gymnastics and kendo (Japanese fencing).

What is your favorite book?

More than a book I have favorite authors: Jane Austen, Alessandro Baricco, S. Arthur Conan Doyle, Peter Hopkirk and Juan Rulfo.

Where were you born?


What is your favorite dish?

The caldo gallego of my  home and carry any Japanese sweet azuki (red bean), I guess it’s the perfect culinary combination of my two identities.

A memorable moment:

A conversation with Prof. Muhammad Yunus in the ISC-Symposium at the University of St. Gallen years before his Nobel Prize. Had the applause of a great tenor in his speech, but his humility, optimism and determination at short distance is daunting. It fills a special aura.

What does it mean for you to be a good professor?

That motivates knowledge in open windows, urging their listeners that can not fail to browse, look for reasons, arguments and relationships (im) possible.

How do you keep up-to-date?

Day to day thanks to the Internet clearly through social networking tools, especially Twitter and newsletters of specific institutions and facilities. Also the following colleagues within the various associations to which I belong.

What is your secret for your classes or presentations?

Find a story and a keyword. It also helps me create conceptual diagrams. I like to create images and look for metaphors.

A ritual before teaching:

Nothing more particular to check that there are no technological problems, especially with Japanese fonts in presentations and wait until everyone is silent. The day before I check the room where I have to teach my classes, the overall profile of the students, if someone is Japanese or have a relationship with Japan, so we can make the class more dynamic with their experiences and see if you need the presentation online or on campus already have it.

A story in the classroom:

One time a student asked a particular subject  about the family relations in Japan, I thought  all participants were surprised like me,  because nobody expected that type of  question. (Not in IE: A florist gave a bouquet to a student in the middle of an exam with the consequent uproar, whisper, gossip,

What is your favorite quote or motto of life?

Think positive, it’s free. I mean, I always try to be optimistic because you will get better results, increased concentration, efficiency and try to make things right attitude is certainly less expensive in a economic and emotionally  and long term.

What has been your worst experience in the classroom?

I have not really had tense moments, perhaps the most difficult is when you start a class later and you have to adjust the time or go further with questions so that someone always impatient. I think we all do, or especially in our type of class, summarize a culture in a classroom requires discipline over time.

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