Fancy being British Prime Minister? Students take on the challenge in the 10 Downing Street simulation

Downing Street

In this issue of the multimedia case of the month we are pleased to present one of our best valued network simulations: 10 Downing Street.

With the failing European economy hitting the headlines on a daily basis, discussions about economic policy are rife. What is the best way to deal with a financial crisis, what decisions should government take to navigate a country back to growth?


The new 10 Downing Street simulation, written by Professor Gayle Allard and developed by the Multimedia team asks students these exact questions. The simulation positions students as the newly elected Prime Minister of the United Kingdom, at a time when a major bank is suffering liquidity problems. The simulation is video based with students seeing actors bring to life three of the Prime Minister’s most trusted advisors. After listening to the opinions of the advisors, students vote as to the best course of action. The last stage of each of the six turns is to see a feedback video which details the effects of the decisions made by the class. The idea is for students to put into practice the theory that they have studied in their regular classes.

This simulation was officially launched two years ago, and the event caught the interest of the international press. Professor Allard commented the following in a New York Times article: “The game forces students to take a hard look at supply and demand. To do well, you need to be able to predict how several variables will affect real markets.” To see the article, please click here.

Downing Street2

Although the simulation does not search for a “correct answer”, students can compare their decisions and progress through the game with the opinions of their professors, as well as with the ideology of important historical figures. It is also unlikely that students will experience exactly the same simulation due to the over 300 unique paths the game takes depending on the classes decisions.

To access our Open Multimedia Catalogue use the link and remember that all of these interactive resources are freely available for use in your classes at IE. In order to use multimedia documentation, you only need to include the name and code in your syllabus so that the Publishing Department can correctly post it to campus online. If you have any queries or questions regarding this, please feel free to contact us at