Positioning, design the right place for your product in the customer’s minds. Multimedia technical note

caso multimedia mayo 2014

In this issue of the multimedia case of the month we are pleased to present the first multimedia case developed fully for the IE Law School.

The multimedia technical note Positioning developed by Professors Teresa Serra and Roberto Manzano shows the basic concepts of positioning, segmentation and differentiation in a didactical and entertaining way. With the help of an introductory animation different ways of segmentation are shown and positioning is underlined as one of the strategic pieces of a marketing plan. Please enter into it by clicking on the following link and if you are interested in using it in your courses you can find it with this documentation code: MK2-138-I-M. 

To access our Open Multimedia Catalogue use the link  and remember that all of these interactive resources are freely available for use in your classes at IE. In order to use multimedia documentation, you only need to include the name and code in your syllabus so that the Publishing Department can correctly post it to campus online. If you have any queries or questions regarding this, please feel free to contact us at multimedia@ie.edu.