In this issue of the multimedia case of the month we are pleased to present the IE Supply Chain Simulation, inspired in the BeerGame developed at MIT in the 60’s and still widely used nowadays.

multimedia case of the month june

Do you want an easy-to-use interactive game that helps demonstrate the importance of system visibility, cooperation and lead times in a supply chain?

The IE Supply Chain Simulation is a project assumed by the Multimedia Department together with Professor Angel Diaz-Matalobos, which also received the ideas and full support of the Operations Management Area. It is a networked simulation that can be used in-class as well as blended, and can be seamlessly played in computers and tablets.

During the simulation, each team assumes a role within the supply chain: Factory, Distributor, Wholesaler or Retailer. Each team must decide the amount of the order that will be placed to the next role in the chain, order which it will receive, or not, depending on the inventory availability of that chain. The professor and the student have access to several tables and graphics, which illustrate in a very intuitive way the behavior of the supply chain as a whole, as well as the behavior of each of its members. The professor has the possibility to select a series of options that will affect the performance of students.

IE Supply Chain Simulation approaches the demonstration of the bullwhip effect in the supply chain. Even with a simplified version of all the considerations and complexities that are usual in a supply chain, it is possible to highlight fundamental elements such as information visibility, centralized decision-making and the impact of lead times for orders and deliveries.

If you are interested in using this simulator, or want more information about it, please get back to us through Remember that you can access the multimedia materials through and you can include this simulation or any of the technical notes, case studies, games and simulations to your classes by including them in the syllabus with their name and code.